MiHoYo’s project crossed the $3 billion mark in 551 days after its launch. Sensor Tower’s Craig Chapple broke down the key factors contributing to the game’s success in our interview last year. It took Genshin Impact less than six month to top $1 billion in mobile revenue, faster than other highest-grossing titles like Pokémon GO, Lineage M, and Clash Royale. This turned miHoYo into one of the leading mobile developers globally, with its annual revenue approaching $800 million in 2020.

The game generated $60 million on mobile in its first week, reaching $400 million in revenue on iOS and Android by December 2020. Despite numerous comparisons to Legend of Zelda: Breath of the Wild before launch, the game quickly became a hit in its own right.Īs of now, the Chinese studio spends around $200 million per year to further develop and support Genshin Impact, which makes it one of the most expensive live service titles. MiHoYo spent $100 million to develop and market Genshin Impact. It is followed by the US (11.8%) and Russia (6.9%). China is a leader in terms of downloads, accounting for 21.4% of total installs.Genshin Impact also generated 110 million downloads globally.China accounts for 32% of the game’s total revenue, followed by Japan (24%) and the US (18.2%).From its launch on Septemto August 2022, miHoYo’s title generated over $3.6 billion in total player spending on iOS and Android.

On August 24, when the version 3.0 of the game was released, Genshin Impact generated $12 million globally (via Sensor Tower).

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